Content marketing is an incredibly useful strategy that revolves around creating content, such as blog posts, e-books, FAQs, how-to articles, webinars, research reports and more. You can use this content to build brand awareness and draw in more people.
Content marketing also feeds into your other lead-nurturing strategies. For example, you can use social media and email to distribute the content you produce. Or, you can add CTAs, such as encouraging readers to sign up for your newsletter or reaching out for more information.
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Content marketing can also help to improve your company’s reputation. Through content, you can show that you are concerned and understand your prospects’ needs. Instead of concentrating solely on your own products and services, you can shift the focus onto your potential customers.
Using the sales funnel, you can account for different leads’ needs. There are three stages in the sales funnel:
Awareness (top of the funnel). This stage begins after a person comes into contact with your company and connects in some way. At this point, they may just be learning about your business and its products and services. You should make an effort to understand potential customers’ needs. This stage lends itself to blog posts, social media posts, podcasts, e-books, videos and infographics.