Offers up an ambitious platform overhaul

Productivity app Trello announced a major redesign this week, adding features to help businesses better manage third-party integrations, new customizable cards and the ability to access workloads beyond the core whiteboard view.

The changes come after a year in which Trello said it saw a spike in users because of the rush to remote work caused by the COVID-19 pandemic; the company now boasts more than 50 million signups.

“During the pandemic, Trello became many people’s new offices in a remote-first world,” Trello co-founder Michael Pryor wrote in a company blog post. Sign-ups rose 73% in March 2020, he said, compared to the same month a year earlier.

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“[But] the overnight shift to distributed work, coupled with the frantic adoption of digital tools, led to an exponential increase in digital work artifacts scattered across apps, some of which now resemble a graveyard of ‘tried-and-tossed’ tools,” Pryor said. He highlighted a report from Okta that found large companies deploy an average of 175 apps.

As a result, Pryor said the company decided to review what drew people to Trello in the first place with an eye on adding more functionality. One goal: avoid adding to information overload. Another: avoid making the platform too complicated, ruining it for the users who already loved it.

The lasted moves are designed to bolster productivity and help users get better insights into what teams are doing — and what is happing inside an organization. The updates also provide more ways to see data from other tools natively, without the need to leave Trello.

“This announcement sees Trello looking to become a much bigger player in this space, supporting larger customers as they embrace technology to support their evolving hybrid working strategy,” said Angela Ashenden, principal analyst at CCS Insight.

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